PPC Campaign Management:
· Develop, implement, and optimize paid search and display advertising campaigns across various platforms including Google Ads, Bing Ads, Linked-in Ads and social media channels.
· Conduct comprehensive keyword research to identify relevant and high-performing keywords for campaigns.
· Create compelling ad copies and design effective landing pages to enhance campaign conversion rates.
· Monitor campaign performance, conduct A/B testing, and adjust strategies to maximize click-through rates, conversion rates, and overall ROI.
Budget Management:
· Manage PPC budgets effectively, allocating funds strategically across campaigns to achieve client goals and objectives.
· Implement bidding strategies and adjustments based on performance data to optimize campaign spending and deliver cost-effective results.
Performance Analysis and Reporting:
· Analyze campaign data, generate insightful reports, and provide actionable recommendations to clients.
· Monitor key metrics such as CTR, conversion rates, quality score, and ROI to identify trends and opportunities for improvement.
· Present campaign results and strategies clearly and effectively to clients, demonstrating the value delivered through PPC initiatives.
Client Collaboration:
· Act as the primary point of contact for clients, understanding their business objectives and marketing goals.
· Collaborate closely with clients to align PPC strategies with broader digital marketing initiatives.
· Provide strategic recommendations and proactively identify opportunities to enhance clients’ online presence and performance.
Stay Updated and Innovate:
· Stay informed about industry trends, emerging technologies, and new features on digital advertising platforms.
· Experiment with new PPC techniques and tools to enhance campaign performance and stay ahead of the competition.
Qualifications:
· Bachelor’s degree in Marketing, Business, or related field.
· Proven experience managing successful PPC campaigns, preferably in an agency setting.
· Proficiency in Google Ads, Bing Ads, Linked-in Ads and social media advertising platforms.
