Position Overview:
As a Digital Marketing Manager, you will be responsible for developing and executing digital marketing strategies to achieve our business objectives. You will lead a team of digital marketing specialists and collaborate with cross-functional teams to create and implement online campaigns, optimize website performance, and enhance our digital brand presence.
Key Responsibilities:
1.Digital Strategy: Develop, execute, and oversee comprehensive digital marketing strategies that align with the company’s goals and objectives.
Campaign Management: Plan, execute, and optimize digital advertising campaigns across various platforms (e.g., Google Ads, Facebook Ads & Linked-in Ads) to drive traffic, conversions, and ROI.
2.Content Strategy: Develop and manage content marketing strategies, including SEO, content creation, and distribution, to improve organic search rankings and engage our target audience.
3.Data Analysis: Utilize data analytics tools to track, measure, and report on the performance of digital marketing campaigns, making data-driven decisions to enhance results.
4.Team Leadership: Lead, mentor, and manage a team of digital marketing specialists, ensuring they are aligned with the company’s objectives and continuously improving their skills.
5.Budget Management: Monitor and manage digital marketing budgets, ensuring cost-effective allocation of resources.
6.Digital Brand Management: Maintain and enhance the company’s online brand reputation, ensuring consistency across all digital touchpoints.
7.Competitor Analysis: Stay updated with industry trends and competitive landscape, identifying opportunities and recommending strategies for market penetration.
